Ritu Mehta

Ritu Mehta

Indian Institute of Management Calcutta - Kolkata / India
Business & Management / Marketing
AD Scientific Index ID: 405084
ইন্ডিয়ান ইনস্টিটিউট অফ ম্যানেজমেন্ট ক্যালকাটা
person_outline Ritu Mehta's MOST POPULAR ARTICLES
1-) Understanding perceived retail crowding: A critical review and research agendaR MehtaJournal of Retailing and Consumer Services 20 (6), 642-649, 20131422013
2-) The impact of perceived crowding on consumers\\\' store patronage intentions: Role of optimal stimulation level and shopping motivationR Mehta, NK Sharma, S SwamiJournal of Marketing Management 29 (7-8), 812-835, 20131012013
3-) Consumer preferences for wine attributes in an emerging marketR Mehta, N BhanjaInternational journal of retail & distribution management 46 (1), 34-48, 2017752017
4-) A typology of Indian hypermarket shoppers based on shopping motivationR Mehta, N K. Sharma, S SwamiInternational Journal of Retail & Distribution Management 42 (1), 40-55, 2013812013
5-) Consumer decision making styles in developed and developing markets: A cross-country comparisonR Mehta, G DixitJournal of Retailing and Consumer Services 33, 202-208, 2016732016