Rizal Edy Halim

Rizal Edy Halim

Universitas Indonesia - Depok / Indonesia
Business & Management / Marketing
AD Scientific Index ID: 435759
University of Indonesia
person_outline Rizal Edy Halim's MOST POPULAR ARTICLES
1-) Marketing impact of halal labeling toward Indonesian muslim consumer’s behavioral intention
2-) Halal literacy: A concept exploration and measurement validation
3-) The effect of the relationship of brand trust and brand affect on brand performance: An analysis from brand loyalty perspective (A case of instant coffee product in Indonesia) Available at SSRN 925169, 2006
4-) Marketing productivity and profitability of Indonesian public listed manufacturing firms: an application of data envelopment analysis (DEA) Benchmarking: An International Journal 17 (6), 842-857, 2010
5-) The effect of consumer affinity and country image toward willingness to buy Journal of Distribution Science 15 (4), 15-23, 2017