Rob Straughan

Rob Straughan

Washington & Lee University - Lexington / United States
Business & Management / Business Administration
AD Scientific Index ID: 1348209
Washington and Lee University
person_outline Rob Straughan's MOST POPULAR ARTICLES
1-) Environmental segmentation alternatives: a look at green consumer behavior in the new millenniumRD Straughan, JA RobertsJournal of consumer marketing 16 (6), 558-575, 199923801999
2-) An international investigation of cultural and demographic effects on domestic retail loyaltyRD Straughan, ND Albers-MillerInternational Marketing Review 18 (5), 521-541, 20011062001
3-) Student perceptions of study abroad programs: A survey of US colleges and universitiesND Albers-Miller, PJ Prenshaw, RD StraughanMarketing Education Review 9 (1), 29-36, 1999761999
4-) Financial services advertising in eight non-English speaking countriesND Albers-Miller, RD StraughanInternational Journal of Bank Marketing 18 (7), 347-358, 2000782000
5-) Exploring innovative teaching among marketing educators: Perceptions of innovative activities and existing reward and support programsND Albers-Miller, RD Straughan, PJ PrenshawJournal of Marketing Education 23 (3), 249-259, 2001592001