Robert A Davis

Robert A Davis

Massey University - Palmerston North / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 51279
Te Kunenga ki Pūrehuroa
person_outline Robert A Davis's MOST POPULAR ARTICLES
1-) A comparison of online and offline consumer brand loyaltyPJ Danaher, IW Wilson, RA DavisMarketing Science 22 (4), 461-476, 20035032003
2-) Conceptualizing and measuring the optimal experience of the eLearning environmentR Davis, D WongDecision Sciences Journal of Innovative Education 5 (1), 97-126, 20072412007
3-) Retail service branding in electronic-commerce environmentsR Davis, M Buchanan-Oliver, RJ BrodieJournal of Service Research 3 (2), 178-186, 20002142000
4-) Conceptualizing the brand in social media community: The five sources modelR Davis, I Piven, M BreazealeJournal of Retailing and consumer services 21 (4), 468-481, 20142022014
5-) Pluralism in contemporary marketing practicesA Lindgreen, R Davis, RJ Brodie, M Buchanan‐OliverInternational Journal of Bank Marketing 18 (6), 294-308, 20001742000