Robert Ciuchita

Robert Ciuchita

Hanken School of Economics - Helsinki / Finland
Business & Management / Marketing
AD Scientific Index ID: 4448860
Hanken Svenska handelshögskolan
person_outline Robert Ciuchita's MOST POPULAR ARTICLES
1-) Customer experience management in the age of big data analytics: A strategic framework Journal of Business Research 116, 356-365, 2020
2-) Uncovering collaborative value creation patterns and establishing corresponding customer roles Journal of service research 16 (4), 471-487, 2013
3-) It is really not a game: An integrative review of gamification for service research Journal of Service Research 26 (1), 3-20, 2023
4-) YouTube it before you buy it: The role of parasocial interaction in consumer-to-consumer video reviews Journal of Interactive Marketing 57 (4), 561-582, 2022
5-) “Deal with it”: How coping with e-service innovation affects the customer experience Journal of Business Research 103, 130-141, 2019