Robert D Evans, Jr

Robert D Evans, Jr

Texas A&M International University - Laredo / United States
Business & Management / Marketing
AD Scientific Index ID: 4820435
person_outline Robert D Evans, Jr's MOST POPULAR ARTICLES
1-) The effect of cause-related marketing on firm value: A look at Fortune’s most admired all-stars PJ Woodroof, GD Deitz, KM Howie, RD Evans Journal of the Academy of Marketing Science 47 (5), 899-918, 2019 492019
2-) Sponsorship and shareholder value: A re-examination and extension GD Deitz, RD Evans Jr, JD Hansen Journal of Business Research 66 (9), 1427-1435, 2013 482013
3-) Elvis: dead and loving it-The influence of attraction, nostalgia, and risk in dead celebrity attitude formation RD Evans Jr, PM Hart, JE Cicala, DL Sherrell Journal of Management and Marketing Research 3 (1), 1-13, 2010 252010
4-) Digital native or digital immigrant? Using intraorganizational resources to develop technological competence among older employeesRD EvansDevelopment and Learning in Organizations: An International Journal 31 (2), 8-9, 2017122017
5-) Alternative measures of price perceptions: implications for service evaluation modelsMG Nejad, RD Evans Jr, E BabakusServices Marketing Quarterly 30 (4), 397-417, 200992009