Robert E Carter

Robert E Carter

University of Louisville - Louisville / United States
Business & Management / Marketing
AD Scientific Index ID: 1292921
person_outline Robert E Carter's MOST POPULAR ARTICLES
1-) The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource‐Based PerspectiveSC Lonial, RE CarterJournal of Small Business Management 53 (1), 94-113, 20153642015
2-) Perceptions versus performance when managing extensions: new evidence about the role of fit between a parent brand and an extensionRE Carter, DJ CurryJournal of the Academy of Marketing Science 41 (2), 253-269, 2013992013
3-) Transparent pricing: theory, tests, and implications for marketing practiceRE Carter, DJ CurryJournal of the Academy of Marketing Science 38 (6), 759-774, 2010732010
4-) Impact of quality management on hospital performance: An empirical examinationRE Carter, SC Lonial, PS RajuQuality control and applied statistics 56 (4), 349-351, 2011542011
5-) Impact of quality management on hospital performance: an empirical examinationRE Carter, SC Lonial, PS RajuThe Quality Management Journal 17 (4), 8, 2010542010