Robert East

Robert East

Kingston University London - Kingston upon Thames / United Kingdom
Others
AD Scientific Index ID: 1255979
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person_outline Robert East's MOST POPULAR ARTICLES
1-) Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination Journal of consumer marketing 16 (5), 441-460, 1999
2-) Measuring the impact of positive and negative word of mouth on brand purchase probability International journal of research in marketing 25 (3), 215-224, 2008
3-) Consumer behaviour: Advances and applications in marketing (No Title), 1997
4-) The relative incidence of positive and negative word of mouth: A multi-category study International journal of research in marketing 24 (2), 175-184, 2007
5-) Investment decisions and the theory of planned behaviour Journal of Economic Psychology 14 (2), 337-375, 1993