Robert Heiser

Robert Heiser

University of Maine System - - / United States
Business & Management / Marketing
AD Scientific Index ID: 1292942
person_outline Robert Heiser's MOST POPULAR ARTICLES
1-) Creativity via cartoon spokespeople in print ads: Capitalizing on the distinctiveness effectRS Heiser, JJ Sierra, IM TorresJournal of Advertising 37 (4), 75-84, 20081192008
2-) The effects of warning-label placement in print ads: A social contract perspectiveIM Torres, JJ Sierra, RS HeiserJournal of Advertising 36 (2), 49-62, 2007952007
3-) Exploring determinants and effects of shared responsibility in service exchangesJJ Sierra, RS Heiser, S McQuittyJournal of Marketing Theory and Practice 17 (2), 111-128, 2009712009
4-) Ethnic identity in advertising: A review and meta-analysisJJ Sierra, MR Hyman, RS HeiserJournal of Promotion Management 18 (4), 489-513, 2012622012
5-) Social media posters and lurkers: the impact on team identification and game attendance in minor league baseballJ Williams, R Heiser, SJ ChinnJournal of Direct, Data and Digital Marketing Practice 13, 295-310, 2012492012