Robert L Harrison

Robert L Harrison

Western Michigan University - Kalamazoo / United States
Business & Management / Marketing
AD Scientific Index ID: 836638
person_outline Robert L Harrison's MOST POPULAR ARTICLES
1-) Mixed methods designs in marketing research Qualitative market research: an international journal 14 (1), 7-26, 2011
2-) Methodological rigor in mixed methods: An application in management studies Journal of mixed methods research 14 (4), 473-495, 2020
3-) Using mixed methods designs in the Journal of Business Research, 1990–2010 Journal of Business Research 66 (11), 2153-2162, 2013
4-) Is advertising a barrier to male movement toward gender change? Marketing Theory 10 (1), 74-96, 2010
5-) Transformative intersectionality: Moving business towards a critical praxis Journal of Business Research 100, 366-375, 2019