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Robert L Harrison
AD Scientific Index 2024
Business & Management / Marketing
Western Michigan University - Kalamazoo / United States
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Robert L Harrison's MOST POPULAR ARTICLES
1-)
Mixed methods designs in marketing researchRL Harrison, TM ReillyQualitative market research: an international journal 14 (1), 7-26, 20115032011
2-)
Methodological rigor in mixed methods: An application in management studiesRL Harrison, TM Reilly, JW CreswellJournal of mixed methods research 14 (4), 473-495, 20203222020
3-)
Using mixed methods designs in the Journal of Business Research, 1990–2010RL Harrison IIIJournal of Business Research 66 (11), 2153-2162, 20133182013
4-)
Is advertising a barrier to male movement toward gender change?J Gentry, R HarrisonMarketing Theory 10 (1), 74-96, 20102332010
5-)
The role of food culture and marketing activity in health disparitiesJD Williams, D Crockett, RL Harrison, KD ThomasPreventive Medicine 55 (5), 382-386, 2012862012
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