Robert Madrigal

Robert Madrigal

California State University Chico - Chico / United States
Business & Management / Marketing
AD Scientific Index ID: 861105
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person_outline Robert Madrigal's MOST POPULAR ARTICLES
1-) Cognitive and affective determinants of fan satisfaction with sporting event attendanceR MadrigalJournal of leisure research 27 (3), 205-227, 19959041995
2-) Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorshipR MadrigalPsychology & marketing 18 (2), 145-165, 20018462001
3-) Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty.DF Mahony, R Madrigal, D HowardSport marketing quarterly 9 (1), 20008222000
4-) The influence of social alliances with sports teams on intentions to purchase corporate sponsors\' productsR MadrigalJournal of advertising 29 (4), 13-24, 20007492000
5-) Residents\' perceptions and the role of governmentR MadrigalAnnals of tourism research 22 (1), 86-102, 19956651995