Robert Mai

Robert Mai

Grenoble École de Management - Grenoble / France
Business & Management / Marketing
AD Scientific Index ID: 1661945
Grenoble School of Management
person_outline Robert Mai's MOST POPULAR ARTICLES
1-) How to combat the unhealthy= tasty intuition: The influencing role of health consciousnessR Mai, S HoffmannJournal of Public Policy & Marketing 34 (1), 63-83, 20152272015
2-) Taste lovers versus nutrition fact seekers: how health consciousness and self‐efficacy determine the way consumers choose food productsR Mai, S HoffmannJournal of Consumer Behaviour 11 (4), 316-328, 20122242012
3-) Light and pale colors in food packaging: When does this package cue signal superior healthiness or inferior tastiness?R Mai, C Symmank, B Seeberg-ElverfeldtJournal of Retailing 92 (4), 426-444, 20162102016
4-) When do materialistic consumers join commercial sharing systemsP Akbar, R Mai, S HoffmannJournal of Business Research 69 (10), 4215-4224, 20162232016
5-) Development and validation of a cross-nationally stable scale of consumer animosityS Hoffmann, R Mai, M SmirnovaJournal of Marketing Theory and Practice 19 (2), 235-252, 20111632011