Robert Meeds

Robert Meeds

California State University Fullerton - Fullerton / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 861434
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person_outline Robert Meeds's MOST POPULAR ARTICLES
1-) Types of fantasy sports users and their motivations Journal of computer-mediated communication 12 (4), 1208-1228, 2007
2-) The effects of sentence-level context, prior word knowledge, and need for cognition on information processing of technical language in print ads Journal of Consumer Psychology 14 (3), 291-302, 2004
3-) Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge International Journal of Advertising 23 (3), 309-335, 2004
4-) Factors affecting information processing of internet advertisements: a test on exposure condition, psychological reactance, and advertising frequency American Academy of Advertising. Conference. Proceedings (Online), 93, 2007
5-) Changing roles of traditional and online media as trusted news sources in Qatar and their relationships with perceived important issues and interest in politics Journal of Middle East Media 11 (11), 34-61, 2015