Robert Wilken

Robert Wilken

ESCP Business School - Paris / France
Business & Management / Business Administration
AD Scientific Index ID: 4976645
person_outline Robert Wilken's MOST POPULAR ARTICLES
1-) The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay J Boden, E Maier, R Wilken Journal of Retailing and Consumer Services 52, 101910, 2020 1052020
2-) What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product typeM Eisenbeiss, R Wilken, B Skiera, M CornelissenInternational Journal of Research in Marketing 32 (4), 387-397, 20151042015
3-) An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias.K Backhaus, R Wilken, M Voeth, C SichtmannInternational Journal of Market Research 47 (5), 20051042005
4-) Predicting purchase decisions with different conjoint analysis methods: A Monte Carlo simulationK Backhaus, R Wilken, T HilligInternational Journal of Market Research 49 (3), 341-364, 2007772007
5-) Measuring willingness to pay as a range, revisited: When should we care?F Dost, R WilkenInternational Journal of Research in Marketing 29 (2), 148-166, 2012582012