Roberta Bocconcelli

Roberta Bocconcelli

Università degli Studi di Urbino Carlo Bo - Urbino / Italy
Business & Management / Business Administration
AD Scientific Index ID: 1856256
University of Urbino
person_outline Roberta Bocconcelli's MOST POPULAR ARTICLES
1-) SMEs and marketing: a systematic literature reviewR Bocconcelli, M Cioppi, F Fortezza, B Francioni, A Pagano, E Savelli, ...International Journal of Management Reviews 20 (2), 227-254, 20182122018
2-) Social media as a resource in SMEs’ sales processR Bocconcelli, M Cioppi, A PaganoJournal of Business & Industrial Marketing, 20172082017
3-) Is local sourcing out of fashion in the globalization era? Evidence from Italian mechanical industryA Tunisini, R Bocconcelli, A PaganoIndustrial Marketing Management 40 (6), 1012-1023, 2011612011
4-) Toward a multilevel perspective on digital servitizationB Struyf, S Galvani, P Matthyssens, R BocconcelliInternational Journal of Operations & Production Management 41 (5), 668-693, 2021592021
5-) Reconfiguring supplier relationships between local and global: History mattersA Tunisini, R BocconcelliIndustrial Marketing Management 38 (6), 671-678, 2009592009