Rocio Alarcon-Lopezİn Marketing

Rocio Alarcon-Lopezİn Marketing

Erasmus University - Rotterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5271072
Erasmus Universiteit
person_outline Rocio Alarcon-Lopezİn Marketing's MOST POPULAR ARTICLES
1-) Sharing co-creation experiences contributes to consumer satisfactionR Alarcon-Lopez, S Ruiz-de-Maya, I Lopez-LopezOnline Information Review, 2017332017
2-) Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfactionR Alarcón-López, I López-López, S Ruiz-de-MayaJournal of Vacation Marketing, 13567667231181466, 202312023
3-) Perception of Technology Use, Online Safety, and Advertising Among MinorsA Gutierrez-Jauregi, ME Aramendia-Muneta, R Alarcón-LópezAnalyzing Privacy and Security Difficulties in Social Media: New Challenges …, 20252025
4-) El efecto de compartir experiencias de personalización en el comportamiento del consumidorR Alarcon LopezProyecto de investigación:, 20212021
5-) Feeling Unique and Grounded: Psychological Drivers and Consequences of Customer Engagement in Product CreationM Schreier, P Burghartz, E de Bellis, N Franke, G Häubl, RA López, ...Advances in Consumer Research 48, 20202020