Rodney G Duffett

Rodney G Duffett

Cape Peninsula University of Technology - Cape Town / South Africa
Business & Management / Marketing
AD Scientific Index ID: 89568
Kaapse Skiereiland Universiteit van Tegnologie
person_outline Rodney G Duffett's MOST POPULAR ARTICLES
1-) Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials Internet research 25 (4), 498-526, 2015
2-) The YouTube marketing communication effect on cognitive, affective and behavioural attitudes among Generation Z consumers Sustainability 12 (12), 5075, 2020
3-) Social media marketing communications effect on attitudes among millennials in South Africa The African Journal of Information Systems 8 (3), 2, 2016
4-) The influence of Facebook advertising on cognitive attitudes amid Generation Y Electronic Commerce Research 15, 243-267, 2015
5-) Social media marketing communications effect on attitudes among millennials in South Africa The African Journal of Information Systems 8 (3), 2, 2016