Roger Kerin

Roger Kerin

Southern Methodist University - Dallas / United States
Others
AD Scientific Index ID: 1649030
person_outline Roger Kerin's MOST POPULAR ARTICLES
1-) First-mover advantage: A synthesis, conceptual framework, and research propositions Journal of marketing 56 (4), 33-52, 1992
2-) Store shopping experience and consumer price-quality-value perceptions Journal of retailing 68 (4), 376, 1992
3-) Introduction strategy for new products with positive and negative word-of-mouth Management Science 30 (12), 1389-1404, 1984
4-) Exploring the brand value-shareholder value nexus for consumer goods companies Journal of the academy of Marketing Science 26, 260-273, 1998
5-) Exploring the brand value-shareholder value nexus for consumer goods companiesRA Kerin, R SethuramanJournal of the academy of Marketing Science 26, 260-273, 19985231998