Roger Marshall

Roger Marshall

Auckland University of Technology - Auckland / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 49753
person_outline Roger Marshall's MOST POPULAR ARTICLES
1-) Impulse buying and variety seeking: A trait-correlates perspectiveP Sharma, B Sivakumaran, R MarshallJournal of Business research 63 (3), 276-283, 20106102010
2-) Exploring customer loyalty following service recovery: The mediating effects of trust and emotionsT DeWitt, DT Nguyen, R MarshallJournal of service research 10 (3), 269-281, 20085892008
3-) Measuring brand power: validating a model for optimizing brand equityWB Na, R Marshall, KL KellerJournal of product & brand management, 19993391999
4-) General theory of cultures\' consequences on international tourism behaviorAG Woodside, SY Hsu, R MarshallJournal of Business Research 64 (8), 785-799, 20112702011
5-) Emic and etic interpretations of engagement with a consumer-to-consumer online auction siteE Abdul-Ghani, KF Hyde, R MarshallJournal of business research 64 (10), 1060-1066, 20112602011