Roger Ström

Lund University - Lund / Sweden

Economics & Econometrics / Economics

AD Scientific Index ID: 1399775

Lunds Universitet

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Roger Ström's MOST POPULAR ARTICLES

1-) Mobile marketing: A literature review on its value for consumers and retailersR Ström, M Vendel, J BredicanJournal of Retailing and Consumer Services 21 (6), 1001-1012, 20143472014

2-) Digital marknadsföringR Ström, M Vendel412018

3-) The value of mobile marketing for consumers and retailers: A literature reviewR Ström, M Vendel82012

4-) Digital marknadsföring upplaga 2R Ström, M VendelSanoma Utbildning, 201832018

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