Roghayeh Taraz

Roghayeh Taraz

University of North Texas - Denton / United States
Business & Management / Business Administration
AD Scientific Index ID: 5264446
person_outline Roghayeh Taraz's MOST POPULAR ARTICLES
1-) The effects of brand community identification on consumer behavior in online brand communitiesC Valmohammadi, R Taraz, R MehdikhaniJournal of Internet Commerce 22 (1), 74-96, 2023132023
2-) The influence of business analytics on supply chain ambidexterity: the mediating role of market learningRT Rasoul Mehdikhani, Changiz ValmohammadiVINE Journal of Information and Knowledge Management Systems, 10.1108/VJIKMS …, 202412024
3-) Business analytics, corporate entrepreneurship, and open innovationC Valmohammadi, M Sadeghi, R Taraz, R MehdikhaniManagement Decision Journal, 202412024
4-) Business as a Force for Good: Exploring B Corp Business Cases in the US Fashion Industry through Quadruple Bottom Line Theory and Mixed Method ApproachJC Iva Jestratijevic, Roghayeh tarazThe ITAA Conference, 20242024
5-) Influencer Marketing, EWOM, E-Brand Experience, and Retail E-Brand Loyalty: Moderating Influence of E-Brand LoveRT Changiz ValmohammadiORCID Icon, Farzad Asayesh, Rasoul MehdikhaniJournal of relationship marketin, 20242024