Rohini Ahluwalia

Rohini Ahluwalia

University of Minnesota Twin Cities - Minneapolis / United States
Business & Management / Marketing
AD Scientific Index ID: 4679615
person_outline Rohini Ahluwalia's MOST POPULAR ARTICLES
1-) Consumer response to negative publicity: The moderating role of commitment R Ahluwalia, RE Burnkrant, HR Unnava Journal of marketing research 37 (2), 203-214, 2000 16332000
2-) How prevalent is the negativity effect in consumer environments? R Ahluwalia Journal of consumer research 29 (2), 270-279, 2002 6122002
3-) When brand personality matters: The moderating role of attachment styles V Swaminathan, KM Stilley, R Ahluwalia Journal of consumer research 35 (6), 985-1002, 2009 5632009
4-) The moderating role of commitment on the spillover effect of marketing communicationsR Ahluwalia, HR Unnava, RE BurnkrantJournal of Marketing research 38 (4), 458-470, 20016052001
5-) The effects of extensions on the family brand name: An accessibility-diagnosticity perspectiveR Ahluwalia, Z Gürhan-CanliJournal of consumer research 27 (3), 371-381, 20005232000