Roland Gau

Roland Gau

National Yang Ming Chiao Tung University - Taipei / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 463162
台湾阳明交通大学
person_outline Roland Gau's MOST POPULAR ARTICLES
1-) Understanding the inherent complexity of sustainable consumption: A social cognitive frameworkM Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ...Journal of Business Research 66 (8), 1227-1234, 20134632013
2-) Thermal cracking in disc brakesTJ Mackin, SC Noe, KJ Ball, BC Bedell, DP Bim-Merle, MC Bingaman, ...Engineering Failure Analysis 9 (1), 63-76, 20023002002
3-) Toward a sustainable marketplace: Expanding options and benefits for consumersMG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ...1702011
4-) Ingraining product-relevant social good into business processes in subsistence marketplaces: The sustainable market orientationM Viswanathan, A Seth, R Gau, A ChaturvediJournal of Macromarketing 29 (4), 406-425, 20091842009
5-) Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketingM Viswanathan, S Sridharan, R Gau, R RitchieJournal of Public Policy & Marketing 28 (1), 85-94, 20091772009