Roland Goldberg

Roland Goldberg

North West University - Potchefstroom / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5833639
Noordwes Universiteit
person_outline Roland Goldberg's MOST POPULAR ARTICLES
1-) Relationships between ethnocentrism and lifestyle dimensions among a targeted consumer segment in SandtonRH Goldberg, LR Jansen van RensburgJournal of contemporary management 10 (1), 362-383, 2013112013
2-) Determining consumer ethnocentrism and lifestyle among Black Diamonds in SandtonRH GoldbergNorth-West University, 2011102011
3-) To play or not to play: the use of gamification in the fashion retail industryR Goldberg, V NelMalaysian E Commerce Journal 6 (2), 34-38, 202252022
4-) The influence of reference groups on the buying behaviour of singletonsR Goldberg, L GroenewaldMalaysian E Commerce Journal 6 (2), 64-68, 202242022
5-) The influence of lifestyle dimensions on the perceived value and purchase intention of cellular devices in South AfricaR Goldberg, H SpiesThe Retail and Marketing Review 18 (1), 111-127, 202232022