Rom Schrift

Rom Schrift

Indiana University System - Bloomington / United States
Business & Management / Marketing
AD Scientific Index ID: 1329368
Indiana University
person_outline Rom Schrift's MOST POPULAR ARTICLES
1-) In pursuit of enhanced customer retention management: Review, key issues, and future directionsE Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...Customer Needs and Solutions 5 (1), 65-81, 20181712018
2-) Autonomy in consumer choiceK Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ...Marketing letters 31, 429-439, 20201072020
3-) Rejectable choice sets: How seemingly irrelevant no-choice options affect consumer decision processesJR Parker, RY SchriftJournal of Marketing Research 48 (5), 840-854, 20111072011
4-) Complicating choiceRY Schrift, O Netzer, R KivetzJournal of Marketing Research 48 (2), 308-326, 2011912011
5-) The illusion of multitasking and its positive effect on performanceS Srna, RY Schrift, G ZaubermanPsychological Science 29 (12), 1942-1955, 2018772018