Ronald Goldsmith

Ronald Goldsmith

Florida State University - Tallahassee / United States
Business & Management / Marketing
AD Scientific Index ID: 1329369
person_outline Ronald Goldsmith's MOST POPULAR ARTICLES
1-) Electronic word-of-mouth in hospitality and tourism managementSW Litvin, RE Goldsmith, B PanTourism management 29 (3), 458-468, 200844392008
2-) The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brandsRE Goldsmith, BA Lafferty, SJ NewellJournal of advertising 29 (3), 43-54, 200022902000
3-) Measuring consumer innovativenessRE Goldsmith, CF HofackerJournal of the academy of marketing science 19, 209-221, 199122871991
4-) Status consumption in consumer behavior: Scale development and validationJK Eastman, RE Goldsmith, LR FlynnJournal of marketing theory and practice 7 (3), 41-52, 199916111999
5-) Measuring motivations for online opinion seekingRE Goldsmith, D HorowitzJournal of interactive advertising 6 (2), 2-14, 200614472006