Ronald Goodstein

Ronald Goodstein

Georgetown University - Washington / United States
Business & Management / Marketing
AD Scientific Index ID: 1329370
person_outline Ronald Goodstein's MOST POPULAR ARTICLES
1-) Customer experience management in retailing: understanding the buying processNM Puccinelli, RC Goodstein, D Grewal, R Price, P Raghubir, D StewartJournal of retailing 85 (1), 15-30, 200914182009
2-) The moderating effect of perceived risk on consumers\\\' evaluations of product incongruity: Preference for the normMC Campbell, RC GoodsteinJournal of consumer Research 28 (3), 439-449, 20019202001
3-) The effect of multiple extrinsic cues on quality perceptions: A matter of consistencyAD Miyazaki, D Grewal, RC GoodsteinJournal of consumer research 32 (1), 146-153, 20056082005
4-) Category-based applications and extensions in advertising: Motivating more extensive ad processingRC GoodsteinJournal of consumer research 20 (1), 87-99, 19935631993
5-) The impact of advertising positioning strategies on consumer price sensitivityA Kalra, RC GoodsteinJournal of marketing research 35 (2), 210-224, 19983731998