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Ronika Chakrabarti
AD Scientific Index 2024
Business & Management / Marketing
Lancaster University - Lancaster / United Kingdom
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Ronika Chakrabarti's MOST POPULAR ARTICLES
1-)
Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sectorN Agarwal, R Chakrabarti, A Brem, N BockenJournal of Business Research 86, 234-244, 2018852018
2-)
Do luxury brands successfully entice consumers? The role of bandwagon effectS Shaikh, A Malik, MS Akram, R ChakrabartiInternational Marketing Review 34 (4), 498-513, 2017752017
3-)
Investigating the export marketing activity of SMEs operating in international healthcare marketsBR Barnes, R Chakrabarti, D PalihawadanaJournal of Medical Marketing 6 (3), 209-221, 2006742006
4-)
Gift giving and social emotions: experience as contentR Chakrabarti, P BerthonJournal of Public Affairs 12 (2), 154-161, 2012722012
5-)
The role of proximity in business model design: Making business models work for those at the bottom of the pyramidK Mason, R ChakrabartiIndustrial Marketing Management 61, 67-80, 2017602017
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