Rosa M. Hernández-Maestro

Rosa M. Hernández-Maestro

Universidad de Salamanca - Salamanca / Spain
Business & Management / Marketing
AD Scientific Index ID: 4362568
University of Salamanca
person_outline Rosa M. Hernández-Maestro's MOST POPULAR ARTICLES
1-) Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishmentsJ Nieto, RM Hernández-Maestro, PA Muñoz-GallegoTourism Management 45, 115-123, 20141982014
2-) The moderating role of familiarity in rural tourism in SpainRM Hernández-Maestro, PA Muñoz-Gallego, L Santos-RequejoTourism Management 28 (4), 951-964, 20071972007
3-) Rural lodging establishments as drivers of rural developmentRM Hernández-Maestro, Ó González-BenitoJournal of Travel Research 53 (1), 83-95, 2014752014
4-) Service quality perceptions, online visibility, and business performance in rural lodging establishmentsAJ Melo, RM Hernández-Maestro, PA Muñoz-GallegoJournal of Travel Research 56 (2), 250-262, 2017802017
5-) The influence of entrepreneurial talent and website type on business performance by rural tourism establishments in SpainJ Nieto, RM Hernández‐Maestro, PA Muñoz‐GallegoInternational Journal of Tourism Research 13 (1), 17-31, 2011712011