Rosa Rios

Rosa Rios

Victoria University - Melbourne / Australia
Business & Management / Marketing
AD Scientific Index ID: 53455
person_outline Rosa Rios's MOST POPULAR ARTICLES
1-) The moderating effect of gender in the adoption of mobile bankingHE Riquelme, RE RiosInternational Journal of bank marketing 28 (5), 328-341, 20109072010
2-) Brand equity for online companiesRE Rios, HE RiquelmeMarketing Intelligence & Planning 26 (7), 719-742, 20082302008
3-) Sources of brand equity for online companiesRE Rios, HE RiquelmeJournal of Research in Interactive Marketing 4 (3), 214-240, 20101072010
4-) Do halal certification country of origin and brand name familiarity matter?R E. Rios, H E. Riquelme, Y AbdelazizAsia Pacific Journal of Marketing and Logistics 26 (5), 665-686, 20141042014
5-) Intention to purchase fake products in an Islamic countryHE Riquelme, E Mahdi Sayed Abbas, RE RiosEducation, business and society: contemporary Middle Eastern issues 5 (1), 6-22, 2012822012