Rosalind Jones

Rosalind Jones

University of Birmingham - Birmingham / United Kingdom
Business & Management / Entrepreneurship
AD Scientific Index ID: 4322280
person_outline Rosalind Jones's MOST POPULAR ARTICLES
1-) Entrepreneurial marketing in small businesses: A conceptual explorationR Jones, J RowleyInternational small business journal 29 (1), 25-36, 20114782011
2-) Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketingP Whalen, C Uslay, VJ Pascal, G Omura, A McAuley, CJ Kasouf, R Jones, ...Journal of Strategic Marketing 24 (1), 5-19, 20162082016
3-) Post-disaster business recovery: An entrepreneurial marketing perspectiveSC Morrish, R JonesJournal of Business Research 113, 83-92, 20202302020
4-) Marketing in small hotels: a qualitative studyJ Moriarty, R Jones, J Rowley, B Kupiec‐TeahanMarketing intelligence & planning 26 (3), 293-315, 20082232008
5-) ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertisingS Parry, R Jones, P Stern, M RobinsonJournal of Consumer Behaviour 12 (2), 112-121, 20131662013