Rosanna Garcia

Rosanna Garcia

University of Denver - Denver / United States
Business & Management / Entrepreneurship
AD Scientific Index ID: 1610705
person_outline Rosanna Garcia's MOST POPULAR ARTICLES
1-) A critical look at technological innovation typology and innovativeness terminology: a literature reviewR Garcia, R CalantoneJournal of Product Innovation Management: An international publication of …, 200251942002
2-) The effects of environmental turbulence on new product development strategy planningR Calantone, R Garcia, C DrögeJournal of product innovation management 20 (2), 90-103, 20039202003
3-) Consumer resistance to innovation—a behavioral reasoning perspectiveMC Claudy, R Garcia, A O’DriscollJournal of the Academy of Marketing Science 43 (4), 528-544, 20154172015
4-) Uses of Agent‐Based Modeling in Innovation/New Product Development Research*R GarciaJournal of product innovation management 22 (5), 380-398, 20054442005
5-) The role of knowledge in resource allocation to exploration versus exploitation in technologically oriented organizationsR Garcia, R Calantone, R LevineDecision sciences 34 (2), 323-349, 20033402003