Rosellina Ferraro

Rosellina Ferraro

University of Maryland - College Park / United States
Others
AD Scientific Index ID: 1293190
person_outline Rosellina Ferraro's MOST POPULAR ARTICLES
1-) The interplay among category characteristics, customer characteristics, and customer activities on in-store decision makingJJ Inman, RS Winer, R FerraroJournal of Marketing 73 (5), 19-29, 20096922009
2-) Verisimilitude or advertising? Brand appearances on prime‐time televisionRJ Avery, R FerraroJournal of Consumer Affairs 34 (2), 217-244, 20003712000
3-) Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choiceR Ferraro, B Shiv, JR BettmanJournal of Consumer Research 32 (1), 65-75, 20053472005
4-) Of chameleons and consumption: The impact of mimicry on choice and preferencesRJ Tanner, R Ferraro, TL Chartrand, JR Bettman, RV BaarenJournal of Consumer Research 34 (6), 754-766, 20083522008
5-) Look at me! Look at me! Conspicuous brand usage, self-brand connection, and dilutionR Ferraro, A Kirmani, T MatherlyJournal of Marketing Research 50 (4), 477-488, 20133292013