Rosidah Musa

Rosidah Musa

Universiti Teknologi MARA - Shah Alam / Malaysia
Business & Management / Business Administration
AD Scientific Index ID: 424596
Universiti Teknologi MARA UiTM
person_outline Rosidah Musa's MOST POPULAR ARTICLES
1-) The impact of social media content marketing (SMCM) towards brand healthNS Ahmad, R Musa, MHM HarunProcedia Economics and Finance 37, 331-336, 20162312016
2-) Bridging Islamic financial literacy and halal literacy: the way forward in halal ecosystemPM Antara, R Musa, F HassanProcedia Economics and Finance 37, 196-202, 20162192016
3-) Assessing consumers’ perception, knowledge and religiosity on Malaysia\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s halal food productsM Said, F Hassan, R Musa, NA RahmanProcedia-Social and Behavioral Sciences 130, 120-128, 20142192014
4-) Celebrity entrepreneur endorsement and advertising effectivenessM Muda, R Musa, RN Mohamed, H BorhanProcedia-Social and Behavioral Sciences 130, 11-20, 20142032014
5-) Factors influencing attitude towards halal cosmetic among young adult Urban Muslim women: A focus group analysisR MusaProcedia-Social and Behavioral Sciences 130, 129-134, 20141852014