Ross W Johnson

Ross W Johnson

University of North Texas - Denton / United States
Business & Management / Marketing
AD Scientific Index ID: 5218584
person_outline Ross W Johnson's MOST POPULAR ARTICLES
1-) The salesperson as a knowledge broker: The effect of sales influence tactics on customer learning, purchase decision, and profitabilityL Bonney, LL Beeler, RW Johnson, B HochsteinIndustrial Marketing Management 104, 352-365, 2022122022
2-) Is Your Brand Protected?: Assessing Brand Safety Risks In Digital CampaignsRW Johnson, C Voorhees, F KhodakaramiJournal of Advertising Research 63 (3), 205-220, 202332023
3-) What drives business-to-business brands to be conscientious?F Guzmán, F Ahmad, RW JohnsonJournal of Product & Brand Management 33 (1), 138-161, 202422024
4-) Marketing capability and the turnaround of financially distressed firmsA Bhattacharya, J Johnson, A Faramarzi, N Jindal, RW JohnsonJournal of the Academy of Marketing Science 52 (4), 1195-1215, 202412024
5-) Revisiting the construct of data-driven decision making: antecedents, scope, and boundariesC Berkhout, A Bhattacharya, C Bauer, RW JohnsonSN Business & Economics 4 (10), 1-23, 20242024