Rossella Gambetti

Rossella Gambetti

Università Cattolica del Sacro Cuore - Milano / Italy
Business & Management / Marketing
AD Scientific Index ID: 1857239
Catholic University of the Sacred Heart
person_outline Rossella Gambetti's MOST POPULAR ARTICLES
1-) The concept of engagement: A systematic analysis of the ongoing marketing debateRC Gambetti, G GraffignaInternational Journal of Market Research 52 (6), 801-826, 20104712010
2-) The grounded theory approach to consumer-brand engagement: The practitioner\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s standpointRC Gambetti, G Graffigna, S BiraghiInternational Journal of Market Research 54 (5), 659-687, 20123972012
3-) Netnography unlimitedRV Kozinets, R GambettiNetnography Unlimited. https://doi. org/10.4324/9781003001430, 20211182021
4-) Corporate branding: Where are we? A systematic communication-based inquiryS Biraghi, RC GambettiJournal of Marketing Communications 21 (4), 260-283, 20151182015
5-) Ambient communication: How to engage consumers in urban touch-pointsRC GambettiCalifornia Management Review 52 (3), 34-51, 2010992010