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Roy Howell
AD Scientific Index 2024
Business & Management / Marketing
Texas Tech University - Lubbock / United States
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Roy Howell's MOST POPULAR ARTICLES
1-)
The performance of ML, GLS, and WLS estimation in structural equation modeling under conditions of misspecification and nonnormalityUH Olsson, T Foss, SV Troye, RD HowellStructural equation modeling 7 (4), 557-595, 20009502000
2-)
The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationshipsA Menon, SG Bharadwaj, R HowellJournal of the Academy of Marketing Science 24 (4), 299-313, 19967041996
3-)
On the meaning and measurement of religiosity in consumer researchRE Wilkes, JJ Burnett, RD HowellJournal of the academy of marketing science 14, 47-56, 19865721986
4-)
Reconsidering formative measurement.RD Howell, E Breivik, JB WilcoxPsychological methods 12 (2), 205, 20075942007
5-)
Salesforce socializationAJ Dubinsky, RD Howell, TN Ingram, DN BellengerJournal of marketing 50 (4), 192-207, 19865661986
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