Rubal Rathi

Rubal Rathi

BML Munjal University Gurgaon - Gurgaon / India
Business & Management / Marketing
AD Scientific Index ID: 5271567
बीएमएल मुंजाल विश्वविद्यालय
person_outline Rubal Rathi's MOST POPULAR ARTICLES
1-) Evolution of luxury marketing landscape: a bibliometric analysis and future directionsR Rathi, R Garg, A Kataria, R ChhikaraJournal of Brand Management 29 (3), 241-257, 2022252022
2-) Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approachS Jain, R RathiJournal of Product & Brand Management 32 (7), 973-987, 202372023
3-) Exploring young consumer\'s adoption of secondhand luxury: insights from a qualitative studyR Rathi, S Jain, R GargJournal of Fashion Marketing and Management: An International Journal 28 (1 …, 202392023
4-) Abundantly Rare: Changing Consumer Trends in the Luxury MarketRG Gautam Agrawal, Rubal Rathi, Ritu ChhikaraNew Paradigms in Management, 54-68, 20217*2021
5-) Mindful consumption–A systematic review and research agendaR Garg, S Bansal, R Rathi, S BhowmickJournal of Cleaner Production 459, 142373, 202442024