Ruby (Hong Ngoc) Nguyen|Ruby Nguyen

Ruby (Hong Ngoc) Nguyen|Ruby Nguyen

University of Economics Ho Chi Minh City - Ho Chi Minh City / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 6096697
Trường Đại Học Kinh Tế TP Hồ Chí Minh
person_outline Ruby (Hong Ngoc) Nguyen|Ruby Nguyen's MOST POPULAR ARTICLES
1-) Drivers of brand loyalty in the chain coffee shop industryH Han, HN Nguyen, H Song, BL Chua, S Lee, W KimInternational Journal of Hospitality Management 72, 86-97, 20182772018
2-) Impact of functional/cognitive and emotional advertisements on image and repurchase intentionH Han, HN Nguyen, HJ Song, S Lee, BL ChuaJournal of Hospitality Marketing & Management 28 (4), 446-471, 2019452019
3-) Price, people, location, culture and reputation: Determinants of Malaysia as study destination by international hospitality and tourism undergraduatesS Lee, HN Nguyen, KS Lee, BL Chua, H HanJournal of Tourism and Cultural Change 16 (4), 335-347, 2018292018
4-) Role of social network services (SNS) sales promotions in generating brand loyalty for chain steakhousesH Han, HN Nguyen, HJ Song, BL Chua, S Lee, W KimJournal of Quality Assurance in Hospitality & Tourism 20 (5), 617-645, 2019212019
5-) An Investigation into Female Solo Travelers: Solo Travel Exposure and Perceived Constraints, Personal Development, Authentic Personality and Self-EsteemHN NguyenOklahoma State University, 201862018