Ruchi Garg

Ruchi Garg

BML Munjal University Gurgaon - Gurgaon / India
Others
AD Scientific Index ID: 5275893
बीएमएल मुंजाल विश्वविद्यालय
person_outline Ruchi Garg's MOST POPULAR ARTICLES
1-) Factors affecting adoption of electric vehicles in India: An exploratory study,Transportation Research Part D: Transport and Environment 100, 103084, 2021 -
2-) An investigation of antecedents and consequences of brand love in India,Asia-Pacific Journal of Business Administration 7 (3), 174-196, 2015 -
3-) Effective Internal Communication: A Way Towards Sustainability.,International journal of business insights & transformation 6 (2), 2013 -
4-) An investigation into the concept of brand love and its proximal and distal covariatesR Garg, J Mukherjee, S Biswas, A KatariaJournal of Relationship Marketing 15 (3), 135-153, 2016612016
5-) Evolution of luxury marketing landscape: a bibliometric analysis and future directionsR Rathi, R Garg, A Kataria, R ChhikaraJournal of Brand Management 29 (3), 241, 2022522022