Ruchika Sachdeva

Ruchika Sachdeva

Fairfield University - Fairfield / United States
Business & Management / Marketing
AD Scientific Index ID: 5271076
person_outline Ruchika Sachdeva's MOST POPULAR ARTICLES
1-) Assessment of advertising effectiveness: A scale validation exerciseR SachdevaSAMVAD 9, 15-25, 2015202015
2-) A scale to assess the efficacy of consumer decision makingR SachdevaIUP Journal of Marketing Management 14 (2), 7, 2015162015
3-) The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviorsR Sashittal, H.C., Jassawalla, A.R. & SachdevaJournal of Brand Management, 20228*2022
4-) Pandemic, perceived risk, and cognitive dissonance as antecedents to need for cognitive closureR SachdevaInternational Journal of Service Science, Management, Engineering, and …, 202292022
5-) An empirical investigation of factors influencing young Indian consumer decision makingR SachdevaJournal of Asia-Pacific Business 21 (3), 207-226, 202082020