Ruffin Relja

Ruffin Relja

University of Gloucestershire - Cheltenham / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5218383
person_outline Ruffin Relja's MOST POPULAR ARTICLES
1-) Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspectiveR Relja, P Ward, AL ZhaoInternational Journal of Bank Marketing, 2023132023
2-) Friend or foe? How buy-now-pay-later is seeking to change traditional consumer-retailer relationships in the UKR Relja, AL Zhao, P WardThe Future of Consumption: How Technology, Sustainability and Wellbeing will …, 202322023
3-) Three little words: A pragmatic qualitative method to understand modern marketsR Relja, P Ward, AL ZhaoInternational Journal of Market Research 66 (4), 388-409, 202412024
4-) The Buy-Now-Pay-Later Ecosystem: New (Algo) Rhythms of Spending and Reframed RelationshipsR Relja, P Ward, AL ZhaoDigital Project Practice for Banking and FinTech, 121-134, 202412024
5-) Just for people like me: A multimodal interpretative phenomenological analysis of font consumptionR ReljaUniversity of Gloucestershire, 20222022