Rui Vinhas Da Silva

Rui Vinhas Da Silva

ISCTE Instituto Universitário de Lisboa - Lisbon / Portugal
Business & Management / Marketing
AD Scientific Index ID: 1857350
ISCTE University Institute of Lisbon
person_outline Rui Vinhas Da Silva's MOST POPULAR ARTICLES
1-) Corporate reputation and competitivenessR Chun, R Da Silva, G Davies, S RoperRoutledge, 200512172005
2-) A corporate character scale to assess employee and customer views of organization reputationG Davies, R Chun, RV da Silva, S RoperCorporate reputation review 7, 125-146, 20046612004
3-) The personification metaphor as a measurement approach for corporate reputationG Davies, R Chun, RV da Silva, S RoperCorporate reputation review 4, 113-127, 20016582001
4-) Towards a unified theory of brand equity: Conceptualizations, taxonomy and avenues for future researchNS Davcik, R Vinhas da Silva, JF HairJournal of Product & Brand Management 24 (1), 3-17, 20153852015
5-) Cognitive, affective attributes and conative, behavioural responses in retail corporate brandingR Vinhas Da Silva, S Faridah Syed AlwiJournal of Product & Brand Management 15 (5), 293-305, 20063132006