Ruiliang Yan

Ruiliang Yan

Texas A&M University Commerce - Commerce / United States
Business & Management / Marketing
AD Scientific Index ID: 1739189
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person_outline Ruiliang Yan's MOST POPULAR ARTICLES
1-) Retail services and firm profit in a dual-channel marketR Yan, Z PeiJournal of retailing and consumer services 16 (4), 306-314, 20093572009
2-) E-tailer׳ s return policy, consumer׳ s perception of return policy fairness and purchase intentionZ Pei, A Paswan, R YanJournal of Retailing and Consumer Services 21 (3), 249-257, 20142032014
3-) Managing channel coordination in a multi-channel manufacturer–retailer supply chainR YanIndustrial Marketing Management 40 (4), 636-642, 20111722011
4-) Information asymmetry, pricing strategy and firm\'s performance in the retailer-multi-channel manufacturer supply chainR Yan, Z PeiJournal of Business Research 64 (4), 377-384, 20111542011
5-) Cooperative advertising, pricing strategy and firm performance in the e-marketing ageR YanJournal of the Academy of Marketing Science 38, 510-519, 20101542010