Ruiz Garcia Maria

NEOMA Business School (Rouen Business School) - Mont-Saint-Aignan / France

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AD Scientific Index ID: 6031383

NEOMA Business School

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Ruiz Garcia Maria's MOST POPULAR ARTICLES

1-) The role of customers in interactive co-creation practices: The Italian scenarioFM PiniKnowledge, Technology & Policy 22, 61-69, 2009692009

2-) Marketing reloaded-leve e strumenti per la co-creazione di esperienze multicanaleA BoarettoGruppo 24 Ore, 2011662011

3-) Mobile marketingA Boaretto, G Noci, F PiniGruppo 24 Ore, 2011202011

4-) New luxury management: creating and managing sustainable value across the organizationE Rigaud-Lacresse, FM PiniSpringer, 2017162017

5-) Open Marketing: Strategie e strumenti di marketing multicanaleA Boaretto, G Noci, F PiniEtas, 2009132009

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