Ruobing Li

Ruobing Li

Stony Brook University - Stony Brook / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1672586
person_outline Ruobing Li's MOST POPULAR ARTICLES
1-) Impact of Narratives on Persuasion in Health Communication: A Meta-AnalysisF Shen, VC Sheer, R LiJournal of Advertising 44 (2), 105-113, 20154402015
2-) A tale of two sources in native advertising: Examining the effects of source credibility and priming on content, organizations, and media evaluationsM Wu, Y Huang, R Li, DS Bortree, F Yang, A Xiao, R WangAmerican Behavioral Scientist 60 (12), 1492-1509, 20161272016
3-) Fear responses to threat appeals: Functional form, methodological considerations, and correspondence between static and dynamic dataJP Dillard, R Li, E Meczkowski, C Yang, L ShenCommunication Research 44 (7), 997-1018, 2017662017
4-) Understanding fear of Zika: Personal, interpersonal, and media influencesC Yang, JP Dillard, R LiRisk Analysis 38 (12), 2535-2545, 2018672018
5-) Threat Appeals: The Fear–Persuasion Relationship is Linear and CurvilinearJP Dillard, R Li, Y HuangHealth communication 32 (11), 1358-1367, 2017582017