Rushana Khusainova

Rushana Khusainova

University of Bristol - Bristol / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5589316
person_outline Rushana Khusainova's MOST POPULAR ARTICLES
1-) (Re) defining salesperson motivation: Current status, main challenges, and research directionsR Khusainova, A De Jong, N Lee, GW Marshall, JM RuddJournal of Personal Selling & Sales Management 38 (1), 2-29, 2018572018
2-) Gamification for brand value co-creation: A systematic literature reviewMA Merhabi, P Petridis, R KhusainovaInformation 12 (9), 345, 2021342021
3-) Tracing social influence in responses to strategy change in an online communityNW Castle, IA Combe, R KhusainovaJournal of strategic marketing 22 (4), 357-375, 2014132014
4-) Salesperson intrinsic and extrinsic motivation revisited: A combinatory perspective: An abstractR Khusainova, A de Jong, N Lee, GW Marshall, JM RuddMarketing Opportunities and Challenges in a Changing Global Marketplace …, 202042020
5-) Student mental health and wellbeing: curriculum infusion and other tacticsR KhusainovaEmbedding Sustainability, Corporate Social Responsibility and Ethics in …, 202212022