Russell S Winer

Russell S Winer

New York University - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 836559
person_outline Russell S Winer's MOST POPULAR ARTICLES
1-) A framework for customer relationship managementRS WinerCalifornia management review 43 (4), 89-105, 200116102001
2-) A reference price model of brand choice for frequently purchased productsRS WinerJournal of consumer research 13 (2), 250-256, 198614291986
3-) Empirical generalizations from reference price researchG Kalyanaram, RS WinerMarketing science 14 (3_supplement), G161-G169, 199511811995
4-) The impact of new product introductions on the market value of firmsPK Chaney, TM Devinney, RS WinerJournal of business, 573-610, 19919701991
5-) Dynamic customer relationship management: Incorporating future considerations into the service retention decisionKN Lemon, TB White, RS WinerJournal of marketing 66 (1), 1-14, 20028802002