S Cem Bahadir

S Cem Bahadir

University of North Carolina at Greensboro - Greensboro / United States
Business & Management / Marketing
AD Scientific Index ID: 1454438
person_outline S Cem Bahadir's MOST POPULAR ARTICLES
1-) A meta-analysis of the determinants of organic sales growth International Journal of Research in Marketing 26 (4), 263-275, 2009
2-) Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics Journal of International Business Studies 46 (5), 596-619, 2015
3-) New product introductions for low-income consumers in emerging markets Journal of the Academy of Marketing Science 48 (5), 914-940, 2020
4-) Corporate brand name changes and business restructuring: is the relationship complementary or substitutive? Journal of the Academy of Marketing Science 41, 456-472, 2013
5-) Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?K Kalaignanam, SC BahadirJournal of the Academy of Marketing Science 41, 456-472, 2013622013