S Madhavan

S Madhavan

Manonmaniam Sundaranar University - Tirunelveli / India
Business & Management / Business Administration
AD Scientific Index ID: 5215281
மனோன்மணியம் சுந்தரனார் பல்கலைக்கழகம்
person_outline S Madhavan's MOST POPULAR ARTICLES
1-) Is consumer behaviour varying towards low and high involvement products even sports celebrity endorsed International Journal of Scientific and Technology Research 9 (3), 4848-4852, 2020
2-) Sentiment analysis of consumer reviews–a comparison of organic and regular food products usage Rajagiri Management Journal 14 (2), 155-167, 2020
3-) Impact of Sports celebrities endorsements on consumer behaviour of low and high Involvement consumer products XIBA Business Review (XBR) 3 (1-2), 13-20, 2017
4-) Distribution characteristics of star ratings in online consumer reviews Vilakshan-XIMB Journal of Management 18 (2), 156-170, 2021
5-) Perspectives of smes on the emergence of islamic banking in the sultanate of oman–the golden hands coming together for sustainable growth International Journal of Humanities and Social Science,(May), 1â 10, 2014