S Madhavan

S Madhavan

Manonmaniam Sundaranar University - Tirunelveli / India
Business & Management / Business Administration
AD Scientific Index ID: 5215281
மனோன்மணியம் சுந்தரனார் பல்கலைக்கழகம்
person_outline S Madhavan's MOST POPULAR ARTICLES
1-) Is consumer behaviour varying towards low and high involvement products even sports celebrity endorsedSS Hameed, S Madhavan, T ArumugamInternational Journal of Scientific and Technology Research 9 (3), 4848-4852, 2020392020
2-) Impact of Sports celebrities endorsements on consumer behaviour of low and high Involvement consumer productsSS Hameed, S MadhavanXIBA Business Review (XBR) 3 (1-2), 13-20, 2017222017
3-) Sentiment analysis of consumer reviews–a comparison of organic and regular food products usageB Rajeswari, S Madhavan, R Venkatesakumar, S RiasudeenRajagiri Management Journal 14 (2), 155-167, 2020162020
4-) Distribution characteristics of star ratings in online consumer reviewsR Venkatesakumar, S Vijayakumar, S Riasudeen, S Madhavan, ...Vilakshan-XIMB Journal of Management 18 (2), 156-170, 2021112021
5-) Perspectives of smes on the emergence of islamic banking in the sultanate of oman–the golden hands coming together for sustainable growthM Subramaniam, K KumarInternational Journal of Humanities and Social Science,(May), 1â 10, 201432014